Warm Cup Lab is a contemporary cha chaan teng that treats hot drinks as a canvas for cultural experimentation, deeply rooted in Hong Kong’s identity. Its branding balances heritage and invention through a logo that merges illustrated tea leaves and coffee beans into a form that subtly echoes the bauhinia flower of the Hong Kong flag, symbolising the city itself. This emblem visually represents the long-standing dialogue between tea and coffee cultures that defines Hong Kong’s cha chaan teng tradition, from silk-stocking milk tea to yin-yang blends. This mark asserts itself with strong silhouette that has a constructed meaning but doesn't have to try to over-explain itself. Overall, Warm Cup Lab is positioned as both a guardian and an innovator of Hong Kong’s hot drink culture, honouring tradition while continually reimagining it for the present.