AIMS
To create a young and fun brand that pays homage to the styles of early video games and expresses the modular nature of plant collecting and arranging.
APPROACH
Inspired by the harsh edges and pixel art of early video games we created mock logos and it lead to the final design featuring a tropical Philodendron Pedatum leaf and a heart. This leaf shape screams tropical, but isn't so typical it looks cliche.
RESULT
GREENLEAF. represents the concept and mission of the company clearly in a way hard to miss and even harder to forget. It's iconic, memorable and reflects the roots and goals of the company with flying colours.
